Concept for Jack Wolfskin OnlineShop

Functional gear for your Adventure

Compared with fashion garments, outdoor gear has more features for the customer: Highly developed fabrics like goretex enable breathability and protection against rain at the same time. Outdoor fabrics can be designed lightweight or for special conditions like coldness. The following design concept asks customers where and what they what to do in order to show the products they need for their trip.


December 2017


Product inspiration for customers


Design concept

products depending on climate and activities

Depending on the climate conditions and activities, the smart algorithm shows the product you need for your trip. For example lightweight equipment for camping or warm and compact clothes for hiking in cold areas. The user can swipe sideways through the products, subcategories like jackets, shirts, pants or accessories will change automatically if there were no more products in the previous subcategory.

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