Branding for a vintage Interior shop

The Classic for today

Vintage is back, not only in fashion, but also in interior design. Influences like Bauhaus, Scandinavian simplicity or rough industrial furniture are increasingly popular. Vintage Lux is a store in Berlin, that sells industrial pendant lamps and vintage interior. The client desired a clean and simple logo, that also implies high quality and a vintage look.


September 2017


Branding with a classic and minimal look


Project with client

business stationery

Creating the identity meant finding the right balance between minimalism, style and vintage. With cream, white and dark grey as a minimal basic colour palette, the identity focus on a modest but timeless appearance. Further bright colors can be added as highlights for print, web or promotion. The typography with "Addington CF" and "Roboto" combines classic serif with modern sans typeface or in other words... the classic with today.

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